The anticipated fight between tech billionaires Mark Zuckerberg and Elon Musk gains traction as Zuckerberg is seen training with UFC champions
Zuckerberg had previously trained with UFC featherweight champion Volkanovski as part of a virtual reality project.
Volkanovski believes the fight between Zuckerberg and Musk could go beyond social media banter and is confident it will happen.
Despite speculation that the fight could be a publicity stunt, Zuckerberg's dedication to training and his involvement in the MMA community suggest otherwise.
Musk has been training with retired UFC legend Georges St-Pierre, showing that MMA fighters are already taking sides in the potential brawl.
The UFC is monetizing the feud by selling official merchandise featuring "Zuckerberg vs. Musk" branding.
The UFC is monetizing the feud by selling official merchandise featuring "Zuckerberg vs. Musk" branding.
The UFC is monetizing the feud by selling official merchandise featuring "Zuckerberg vs. Musk" branding.
Musk further increased the hype by quoting a line from the movie Gladiator, suggesting the fight's significance.