Elon Musk is venturing into new video features like game streaming and live shopping to turn X into an all-encompassing app.
The platform, previously known as Twitter, is currently experimenting with basic game streaming akin to Twitch, accessible exclusively to X Premium subscribers. Musk introduced this feature during a 54-minute Diablo IV stream on Sunday night, initially shared by an anonymous Twitter account with the handle @cyb3rgam3r420. Musk later confirmed the company’s testing of this feature in a reply to the account.
Just a quick test of X video game streaming https://t.co/5NCsDczpT4
— Gamer (@cyb3rgam3r420) October 2, 2023
In terms of sheer numbers, Elon Musk has become one of the most successful streamers worldwide. He chose to broadcast a playthrough of a Diablo 4 Nightmare Dungeon and throughout the stream, which lasted roughly 52 minutes, Musk garnered a peak concurrent viewer count of around 1.3 million users.
To give some context, well-known streamers like xQc, DrDisrespect, and Ninja reached peaks of 312,158, 363,980, and 616,693 viewers respectively. This is all part of Musk’s vision to transform Twitter into a multimedia center, enticing both content creators and streamers to thrive on the platform.
Aside from a few initial technical glitches, which were swiftly resolved, Elon Musk’s stream showcased one thing – Twitter is a viable platform for live gaming content. He amassed 1.3 million peak viewers within an hour, primarily due to his high-profile status. However, the platform’s infrastructure handled this load without significant issues. His gameplay was surprisingly competent, offering a somewhat surreal sight of one of the world’s wealthiest individuals casually playing Diablo 4.
In the stream, Musk didn’t actually dive into a dungeon until the 13-minute mark, as he grappled with technical difficulties. There was also some screen flickering, and, for an unknown reason, Musk’s voice was altered, although he attributed this to a streaming glitch that could be easily resolved. Musk later uploaded a VOD of the stream, complete with its imperfections, to his main account, where it garnered millions of views.
— Elon Musk (@elonmusk) October 3, 2023
Well, considering that this is the same individual who facilitated gaming in Tesla cars, it’s not entirely surprising to see Musk trying to merge Twitter with gaming.
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