Elon Musk is venturing into new video features like game streaming and live shopping to turn X into an all-encompassing app.
The platform, previously known as Twitter, is currently experimenting with basic game streaming akin to Twitch, accessible exclusively to X Premium subscribers. Musk introduced this feature during a 54-minute Diablo IV stream on Sunday night, initially shared by an anonymous Twitter account with the handle @cyb3rgam3r420. Musk later confirmed the company’s testing of this feature in a reply to the account.
Just a quick test of X video game streaming https://t.co/5NCsDczpT4— Gamer (@cyb3rgam3r420) October 2, 2023
In terms of sheer numbers, Elon Musk has become one of the most successful streamers worldwide. He chose to broadcast a playthrough of a Diablo 4 Nightmare Dungeon and throughout the stream, which lasted roughly 52 minutes, Musk garnered a peak concurrent viewer count of around 1.3 million users.
To give some context, well-known streamers like xQc, DrDisrespect, and Ninja reached peaks of 312,158, 363,980, and 616,693 viewers respectively. This is all part of Musk’s vision to transform Twitter into a multimedia center, enticing both content creators and streamers to thrive on the platform.
Aside from a few initial technical glitches, which were swiftly resolved, Elon Musk’s stream showcased one thing – Twitter is a viable platform for live gaming content. He amassed 1.3 million peak viewers within an hour, primarily due to his high-profile status. However, the platform’s infrastructure handled this load without significant issues. His gameplay was surprisingly competent, offering a somewhat surreal sight of one of the world’s wealthiest individuals casually playing Diablo 4.
In the stream, Musk didn’t actually dive into a dungeon until the 13-minute mark, as he grappled with technical difficulties. There was also some screen flickering, and, for an unknown reason, Musk’s voice was altered, although he attributed this to a streaming glitch that could be easily resolved. Musk later uploaded a VOD of the stream, complete with its imperfections, to his main account, where it garnered millions of views.
Well, considering that this is the same individual who facilitated gaming in Tesla cars, it’s not entirely surprising to see Musk trying to merge Twitter with gaming.
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