MrBeast mobile game and beverage brand is reported to be in development and might launch in 2025.
Jimmy Donaldson, known as MrBeast, is a popular YouTube star famous for his generous stunts and big challenges. He’s now planning to expand his brand with two new projects: a beverage line and a mobile game, both expected to launch in 2025.
This news came from court documents related to his legal fight with Virtual Dining Concepts over their MrBeast Burger partnership. Despite the legal issues, MrBeast’s new ventures show his ambition to grow his brand even further. Here’s more about what’s happening on MrBeast mobile game and beverage brand.
MrBeast Mobile Game and Beverage Brand Might Launch in 2025
Donaldson’s new mobile game as revealed by the court documents is expected to expand his role in the gaming industry.
He’s already known for successful collaboration with casual games like Top Troops and Stumble Guys, which are popular for their fun challenges and wide appeal. And now with his won new game, he will likely make money through ads and in-app purchases, a common strategy for many hit mobile games today.
Besides gaming, Donaldson is exploring the beverage market with a possible brand called “Beast Beverages.” This follows the trend of other top creators, like Emma Chamberlain and Ninja, who have launched successful drink brands.
Moreover, former boxing rivals, Logan Paul and KSI also succeeded with Prime Hydration, making it a popular grocery item in 2022. So, given Donaldson’s past successes, he’s expected to make a big impact in the beverage industry too.
Dispute Behind VDC and MrBeast
Now for those who don’t know, the story of MrBeast and VDC centers on a legal dispute over the MrBeast Burger partnership.
MrBeast (Jimmy Donaldson) teamed up with Virtual Dining Concepts (VDC) to start MrBeast Burger, a virtual restaurant. However, on July 31, 2023, MrBeast sued VDC, claiming they hurt his reputation by delivering poor-quality and sometimes inedible food.
On August 7, 2023, VDC and Celebrity Virtual Dining countersued MrBeast and his company, Beast Investments. They accused him of breaking agreements, not fulfilling his obligations, and disrupting MrBeast Burger’s business.
VDC claimed that MrBeast’s actions hurt their reputation and caused them to lose customers, with damages estimated in the nine-figure range.
Well, this legal battle is still in process, but thanks to the documents of this dispute, we know that MrBeast’s mobile game and a new beverage in might release 2025.
The projects listed in the court papers are just the start. With Jeffrey Housenbold, a former executive from SoftBank, leading Beast Industries, Donaldson is set on expanding his enterprise. Donaldson’s latest strategies aim to make the most of his huge fanbase and grow his business further. He wants to keep the MrBeast brand popular by offering new and exciting products and experiences.
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