E3 is officially dead, organiser confirms

The Entertainment Software Association (ESA) has officially announced the end of E3, the games industry’s former flagship annual event.

The Legacy of E3 Created in 1995, E3 served as a central showcase for the US and global video game industry for over two decades, attracting millions of eyes and media coverage from around the world.

In recent years, many game publishers questioned E3’s relevance as the digital world empowered them to reach out directly to their audiences. The pandemic accelerated this shift.

E3 was due to return for its first in-person show in four years this summer as part of a multi-year deal with PAX organiser ReedPop. However, the show was cancelled in March.

In E3’s absence, many other events took place, including producer Geoff Keighley’s rival Summer Game Fest, Ubisoft Forward, and an Xbox Showcase.

ESA president Stanley Pierre-Louis suggested that companies now have access to consumers and to business relations through a variety of means, including their own individual showcases.

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