Fortnite x Disney: Everything You Need to Know

Fortnite and Disney are collaborating in a big way in the world of online gaming. This represents Disney’s most ambitious dive into interactive digital experiences to date.

Epic Games and The Walt Disney Company have announced a multi-year collaboration deal valued at a whopping $1.5 billion investment. This is Disney’s biggest dive into gaming as it partners with Epic to create an expansive open games and digital entertainment universe.

The partnership will see Disney integrate its popular franchises and IPs like Star Wars, Marvel, Pixar, and Avatar into Fortnite. There will be opportunities for fans to engage with the content in interactive ways within the game’s virtual world.

Disney and Epic have already worked together to bring Disney characters into Fortnite. This new deal massively expands that collaboration for more long-term collaborations.

Beyond Fortnite, Disney and Epic will also collaborate to build an online Disney universe in which fans can participate. It will allow for integrated gameplay, shopping, and content viewing.

This investment comes at the perfect time, when consumer engagement in immersive digital worlds is fastly increasing, especially among younger audiences. The Disney-Epic partnership aims to be the first line of this trend.

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