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Krafton, the publisher of PUBG: Battlegrounds, has announced plans to franchise the game and invest further in AI.

Krafton is expanding the product lineup based on Battleground IP and increasing development business through internal and external studios and outsourcing.

Krafton recently announced a new extraction shooter, currently titled Project Black Budget, set to launch in the second half of 2024.

Despite launching years ago, PUBG: Battlegrounds has maintained a large player base and is still considered valuable. It remains the only title that hasn’t been surpassed by Palworld’s record-breaking player count on Steam.

Krafton has expressed continued interest in AI, specifically deep learning technology, considering it a game-changer that can improve production efficiency and provide new user-centered experiences.

The role of AI in game development continues to grow, with companies like Square Enix planning to be aggressive in applying AI.

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