Earlier this week, it was announced that Dwayne “The Rock” Johnson was joining the TKO Board of Directors. This news was quickly overshadowed by other developments within WWE.
The deal between Johnson and TKO was signed on January 3. The company held back several weeks before announcing the news. The agreement involves more than just Johnson’s presence on the TKO Board, including merchandising agreements, promotional appearances, and more.
As part of the contract with Johnson, he now owns the rights to “The Rock” — a piece of intellectual property that had previously belonged to WWE. He can now license that name back to WWE, making more money off any merch sold.
Between now and the end of next year, Johnson will also be awarded an amount of TKO stock currently valued at $30 million.
WWE completed its merger with UFC last year, joining together to become TKO under the umbrella of Endeavor. Johnson’s presence on the TKO Board increases the likelihood of his involvement with the UFC, which Johnson is a big fan of.
Following the announcement of Johnson’s place on the board, the company announced that “WWE Raw” will begin airing on Netflix as of January 2025. News also emerged that a former WWE employee was filing a lawsuit against Vince McMahon, former executive John Laurinaitis, and the company at large,
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