YouTube is the biggest place for sharing and watching videos, and around one in three people globally have their own YouTube channel. Social Blade reports that there are approximately 61.1 million YouTube creators. One of these creators is MrBeast, whose real name is Jimmy Donaldson. He’s a popular American YouTuber recognized for making impressive videos and organizing big giveaways.
He began his online journey as a gaming streamer at the age of 13 in 2012. Fast forward over a decade, and he’s become a massive internet sensation. His main YouTube channel has over 217 million subscribers, and MrBeast Gaming has over 30 million. With a dedicated fanbase, he has accumulated over 6 billion views, making him one of the wealthiest YouTubers today.
But, people often wonder about MrBeast’s net worth and how he became rich since he gives away a lot. This guide aims to uncover Jimmy Donaldson’s wealth and explore the sources of his income.
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MrBeast’s Net Worth
According to Forbes, MrBeast is estimated to be worth $500 million. Forbes says he makes over $54 million every year, but not all of it comes from his main YouTube channel.
He has several other channels like MrBeast Gaming, Beast Reacts, MrBeast 2, and Beast Philanthropy. These channels together bring in about $3 million per month from ads, according to Marca.
In 2023, Time magazine recognized him as one of the world’s 100 most influential people.
MrBeast’s Source of Money
MrBeast makes money from a variety of sources, including:
- YouTube ad revenue
- Brand sponsorships
- Merchandise sales
- Startups
- Philanthropic YouTube stunt videos
YouTube Ad Revenue
One big reason for MrBeast’s wealth is his success on YouTube. His main channel, which has over 129 million subscribers, is a major source of income. With around 21 billion views on his videos, he earns a significant amount through YouTube’s ad revenue sharing, where creators get 55% of the money made from ads.
Additionally, MrBeast’s extra channels like MrBeast Gaming and MrBeast Shorts bring in more money through ads. Since each channel has millions of subscribers, it’s clear that MrBeast makes a lot more money on YouTube than just from his main channel.
According to Hootsuite, the average YouTuber in the US makes about $0.01–$0.03 for each view, which is around $10–$30 for every 1,000 views. As of December 2023, his most popular video, “$456,000 Squid Game in Real Life!”, has been viewed over 540 million times.
Brand Sponsorships
MrBeast is incredibly popular on YouTube, and his devoted fan base has attracted partnerships with big brands like Microsoft, Electronic Arts, Quidd, and CSGO Lotto. These partnerships, in addition to his YouTube ad revenue, significantly contribute to his earnings.
He collaborates with these brands by promoting their products or services in his videos or creating content specifically tailored to them. Given the high level of engagement his videos receive, brands are willing to pay a premium for his endorsement.
Reports suggest that Mr. Beast earns around $390,000 from brand sponsorships on his main channel and an additional $150,000 from endorsements on his other two channels. According to a YouTube sponsorship calculator, a sponsorship on his channel is valued between $308,306 and $431,628. This adds up to an annual income of over $2.4 million just from brand sponsorships.
Merchandise Sales
MrBeast makes extra money by selling merchandise. As many other successful YouTubers have done, Jimmy Donaldson has put together an exclusive line of clothes, home decor, mugs, and phone cases.
Mr. Beast has successfully launched a line of clothing, accessories, and other products that can be bought through his official storefront, taking advantage of his huge fame.
A certain amount of the money he makes from selling merchandise is carefully put back into his video production budget. This helps his channel keep growing.
Startups
Mr. Beast has broadened his business ventures beyond the confines of social media. He has capitalized on his brand to establish MrBeast Burger, a virtual kitchen-based food chain, and introduced a snack company named Feastables.
This year, Feastables secured a $5 million investment, achieving a valuation of $50 million, with support from investors such as 776, Shrug Capital, and Sugar Capital.
Philanthropic YouTube Stunt Videos
Stunt philanthropy is when famous and not-so-famous people use fun videos to get support for a good cause. Mr. Beast is a big example of this. He does crazy things to raise money for important issues.
In May 2023, Mr. Beast worked with Hearing the Call. They gave hearing aids to 1,000 people in the U.S., Mexico, Guatemala, Brazil, South Africa, Malawi, and Indonesia. He also gave $100,000 to groups that help with sign language education. They made a video showing the happy faces of people getting hearing aids.
Mr. Beast has a separate YouTube channel called Beast Philanthropy. On this channel, there’s a video about giving supplies to schools that need help, thanks to Sun-Maid, a raisin company. There’s also a video about rebuilding homes in Kentucky after a tornado, sponsored by Nord VPN, a tech company.
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